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THE COUNTY FAIR STORY

For generations, County Fair has been bringing quality, flavour and convenience to South African tables.

As a trusted supplier of premium fresh chicken in the Western Cape and frozen and value-added chicken products nationwide, County Fair is committed to making every meal one worth sharing. Combining exceptional taste with everyday convenience, our products are designed to suit the needs of households, hospitality professionals, and the foodservice industry alike.

As part of Astral, one of South Africa’s leading poultry producers, County Fair benefits from a fully integrated process – from farming through to processing. This ensures exceptional quality, stringent food safety standards and a reliable supply of products customers can depend on.

From everyday meals to special occasions, choose County Fair for chicken that’s crafted with care and backed by generations of expertise. It’s quality you can trust, from our farms to your table.

THE ASTRAL STORY

The best cost-integrated poultry producer in selected Southern African Countries.

Astral Foods was listed on the Johannesburg Stock Exchange on 9 April 2001 and is the leading poultry producer in Southern Africa, driven by a focused strategy “to be the best cost-integrated poultry producer.

01

Agriculture

Agriculture (broiler genetics; production and sale of day-old chicks and hatching eggs; and breeder/broiler production). Astral has, at any given time, approximately 41 million broilers under its management, with production across 180 agricultural sites.

02

Nutrition

Nutrition (manufacturing of animal feeds in South Africa and Zambia) . Astral produces approximately 1.5 million tons of feed annually at 7 strategically located feed mills throughout South Africa and one mill in Zambia, with 59% feed produced allocated to its poultry integrated operations.

03

Commercial

Commercial (abattoir and further processing operations, sales and distribution of various key poultry brands) . The Commercial division processed approximately 6 million broilers per week and processed 529 506 tons of poultry product in 2025 at their 4 broiler processing plants.

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